What is Social Media?

Social media is an exciting new way to promote your business, products and services by using free methods of advertising.
The general idea is that each person that reviews your business and then shares information with all of their friends creates a Buzz about you (these people are known as Advocates of your Brand), in turn more traffic visits your website and more people use your business or buy your products.

Social media is about communication.

A lot of my clients and associates still ask me about social media – “I don’t understand?”, “How do we use it?”, “What’s it all about?”, “Is Twitter a fad?”
I will try and explain it as quickly and as simply as possible.  Social Media is “Communicative Advertising” through online (web) channels.  There are some very famous websites where you can actively promote your services, I am sure everyone has heard of YouTube, Facebook, Twitter, LinkedIn, Flickr etc.

Ok so you have heard about these websites and……

Well what you need to do is have a strategy for your products and/or services.

• What do you want to say about it?
• What imagery are you going to use to promote it?
• Why is it so good?
• Do you have a website about it?
• Can people find your business online?
  
• Who is your target market? 
• What makes it better than your competitors products?
  
• Is the price good?
  
• Has it a guarantee?
• Do you have good slogans?
• Is your brand strong?

Once you have a whole strategy set up, you need to then create accounts with each of these Social Media platforms.

Each account that you set up needs to work in harmony with all of your other accounts, so that your brand/product/service is uniform and credible.

You will need to create:

• A following if you are using Twitter
• Have a business page set up on Facebook
• Add all of your product images onto Flickr
• Upload some videos to YouTube
• Create a business account with LinkedIn
• Set up a WordPress Blog

But trust me social media is the one sure way of making a lot of extra cash for your business, for one it’s free and the world is waiting to read about you, to talk to you and to buy your product but you need to tell them – only you can do this – so what are you waiting for – get in contact with me today and let’s get your business up and running with Social Media!