Content is King

Posted by in Website Design | June 20, 2010

Being able to design a website is not all it is cracked up to be. All a website designer can do is exactly that design.

  • Can a website designer develop?
  • Can a website designer write great content for your website?
  • Can a website designer source factual information about your business?
  • Does a website designer know how to SEO (Search Engine Optimisation) your website?
  • Can a website designer integrate your website with the latest social media?
  • Can a website designer advise you where you are going wrong?
  • does a website designer know about the latest technology – I expect not!

 

 Content is about much more than just text & images!

Being able to design is one thing, but getting your website found and then once it is found story-boarding your website in such a way to get people to call you or buy your product is something completely different.

At the end of the day who cares if your website looks good, if no-one can find it what’s the point in having one – this might be slightly untrue if you have a well known brand – but if someone was looking for a product or service they are not going to put the name of your business into the search engines, they are going to search for i.e good food, somerset, and then the list that appears, they will click on several websites, usually the website that looks good and has nicely laid out pages, is easy to navigate and has clear contact details tends to always be the website of choice.

Writing Good Copy

Because in my career I have written copy for well over 600 websites, I know how to write about so many different businesses, it’s not just writing but using special keywords and keyword density to populate your website.  Sourcing imagery comes into play and writing effective copy that explains your business or service so that everyone understands.  If you have read my website, do you understand what hosting is? Or do you now know what a domain is?  Maybe reading what I have written about WordPress has given you more of an incite into a website solution – who knows.

Business Research

Being able to ask questions about someone’s business and analyzing the best step forward is my skill, if i was to come to your business I would advise you on the best web functionality to have for your business.  You might send your customers specific documents that they need to fill in, in this instance I would advise an enquiry form which replicates your documentation so that people can fill it out online, therefore saving you money on postage, letters and paper and even time, as filling out something online takes a minute.  it might be that you have brochures that you send out to customers twice yearly, well you could store all the people on your WordPress system and then send out a bulk email with a PDF brochure, saving you time and money.  You may have a large customer base that you have not yet marketed your special offers to, or you might want to set up a discount scheme or your business may operate a booking system, why not use this on a website?

The Bottom Line

Within one of my standard website packages I will write copy for you, I will get your website found and I will open up your eyes about the power of online marketing.  The web and websites are here to stay and more and more businesses are trying to be one step ahead of their competitors and are using modern methods to gain operational efficiency.

 

So please, email me today and find out how I can make you money through your website!